Privacy Policy

Privacy Policy

This privacy policy sets out how Water-It uses and protects any information you give Water-IT UK when using this website.

Water-It is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used by this privacy statement.

Water-It may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

Name and payment details

Contact information, including email address

Demographic information such as postcode, preferences and interests

Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

To process your order and obtain payment

Internal record keeping

We may use the information to improve our products and services

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address you have provided

Occasionally, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests

Security

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have established suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. By gathering and remembering information about your preferences, the web application can tailor its operations to your needs, likes, and dislikes.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis, which removes the data from the system.

Overall, cookies help us provide a better website by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them. However, this may prevent you from thoroughly enjoying the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites, which are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross-platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising relevant to you on our websites and third-party websites.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third-party websites

We may provide your personal information (including profile data) to third parties, who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third-party websites.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

If you have previously agreed to use your personal information for direct marketing purposes, you may change your mind by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are legally required. We may use your personal information to send you promotional information about third parties, which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you, please write to us.

If you believe any information we hold on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be wrong.